Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well — which is exactly what these landing page examples do.
I’ve gathered 36 of the best landing page examples on the internet, including ones from HubSpot’s talented Channel Monetization and Conversion Rate Optimization teams.
And of course, I picked their brains for their secrets to creating high-performing landing pages. Prepare to be inspired.
Table of Contents
Want more specific examples? Browse by landing page type:
What is the purpose of a landing page?
The purpose of a landing page is to get visitors to convert. A landing page provides some sort of offer to the prospective customer, such as a free ebook or a paid subscription, in exchange for their contact information or money. Therefore, a landing page can generate leads, account signups, or sales.
A landing page might engage a customer by offering a lead magnet, something free (e.g., ebook, webinar, or checklist) that relates to the product or the company’s industry.
When a prospect fills out the form and receives valuable content, they might be even more likely to trust your brand and become a customer.
Quick tip: Want an easy way to add a form to your landing page? HubSpot’s free form builder tool can help you fill your CRM with leads from your website.
I’ll share an example of when a landing page can be especially effective.
If a business wants to sell an AI product that helps salespeople, it might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for valuable information.
If they enjoy the video they’ve received, they might be more likely to respond to or purchase a product from a company rep who calls them.
Another quick tip: How about an AI product that helps with landing pages? HubSpot’s Campaign Assistant turns your key value props into effective landing page copy in just a few clicks.
Plus, the Landing Page Creator GPT can craft copy for you in minutes and even create a page in HubSpot’s CMS with the click of a button.
In another scenario, a publishing company that targets an audience of chief executives might create a landing page that invites audiences to sign up for a webinar hosted by an executive at a major company.
After giving their email address on the signup form presented on the landing page, the leads get an email with the webinar dates and login information, as well as instructions on how to sign up for the publication’s newsletter or subscription.
If the webinar pleases the user, they might sign up for the newsletter or a subscription to keep up with similar content.
Although their purpose is simple, successful landing pages require some detailed planning and creative testing.
Even after launching your landing page, you’ll want to pay attention to conversion rates to see how well it’s doing.
What is a good landing page conversion rate?
According to WordStream, the average landing page conversion rate is 2.35% across industries, with the top 25th percentile of landing pages hitting 5.31% or higher.
You can see the full WordStream conversion rate analysis here.
To calculate your conversion rate, divide the number of conversions a webpage generated by the number of visitors the page received and multiply by 100 to get a percentage.
If your conversion rate isn’t close to the average just yet, don’t worry. Nailing those percentages can be challenging at first, especially if you have a lot of regular page visitors.
Luckily, there are several simple conversion rate optimization strategies that can help you boost your current rate quickly.
Regardless of what your business is selling or the conversion action you hope to instigate, it’s helpful to get inspired by seeing what other great landing pages look like.
Check out the landing page examples below.
Lead Magnet Landing Page Examples
I consulted HubSpot’s Channel Monetization and CRO teams to find some of their highest-performing lead magnet landing pages — and I asked them for their top tips. Read on for more.
1. HubSpot’s Social Media Trends Report (SaaS: Marketing)
As soon as this landing page loads, I’m met with a clear headline highlighting exactly what I‘m getting: “Social Media Trends Report + Expert Panel.” There’s also the “2025” to signal that this is fresh, not outdated.
Beneath that, the five “Go to Section” buttons allow me to jump to the section I‘m most interested in — perfect for busy readers. I love the quote call-outs featuring the major thought leaders featured in the report. It immediately builds trust, as I know I get to hear from HubSpot’s Global Head of Brand Marketing if I download it.
This landing page also builds visual appeal with statistics, fantastic for skimming and getting the hardest-hitting highlights, like 25% of shoppers having purchased directly via social media.
How to Implement This Yourself
One of the first questions that came to mind when I saw this landing page was this: How do you create compelling landing page copy without giving so much away that visitors don’t actually download the full report?
“The secret is actually in the content creation process more so than even the landing page,” says Drue Stinnett, HubSpot Media’s senior premium content strategist.
“We are very diligent with these original research reports to make sure that they have this unique perspective from what it’s like to run social media at HubSpot, like how the brand team is thinking about this, and having really concrete examples from other brands who are doing social really well.”
In other words, while the landing page shows the what (trends), the how (unique insights from top brands) can only be found inside the report — a strong way to entice downloads.
2. HubSpot’s 40+ AI Tools Guide (SaaS: Marketing)
This beautiful landing page is short and sweet, with a clickable image slideshow that gives you a sneak peek of the actual guide.
It has hit an above-industry-average conversion rate, so I asked the HubSpot content marketing manager who worked on this page, Ariel Gonzalez, for its secret to success.
“This landing page succeeds because it immediately addresses a specific pain point and clearly shows what readers will get in return for their information,” she tells me.
“My best tip: Strike the perfect balance between teasing your offer‘s value and giving too much away. Every line of copy should showcase what’s inside—whether it’s toolkits, workflows, or how-to guides.
“Use relevant and appealing images that tease your offer, keep formatting scannable, and always answer the reader‘s question: ’Is this worth my contact information?‘ Make them feel confident they’re getting genuine value, not just another generic resource.”
How to Implement This Yourself
I wanted to give you a deeper dive into how to boost conversions on your landing pages. So I turned to Ben Young, senior marketing manager of conversion rate optimization at HubSpot. His team designed the template that this landing page was built with.
“One of the keys to creating landing pages that convert is to match the content of the page to the user intent,” Young says.
To match content to the user’s intent, you need to get familiar with the marketing funnel stage your user is in (the lower down the funnel, the more likely they’ll convert):
- Top of funnel (Awareness)
- Middle of funnel (Consideration)
- Bottom of funnel (Decision)
HubSpot’s offer landing pages are built for visitors who are typically coming from a blog post like this one. They read the blog post, see the related content offer CTA, click through, and arrive on the landing page.
At that point, they’ve moved down to the middle of the funnel. They’ve already taken a step toward the content by clicking the CTA.
“They are already interested and have shown intent to move forward,” explains Young. “They have context about what we are offering, and they have engaged. What we have to do next is remove points of friction.”
That’s where these high-converting offer landing pages come in. Young’s team has designed them to be free of distractions. They feature:
- Clear CTAs
- Action-oriented language
- Tangible value
- Social proof
“We have to do everything we can to reinforce the expectations we have set, make it easy for them to reach the finish line, and avoid introducing anything that will distract,” he says.
3. HubSpot’s Financial Planning Templates (SaaS: Marketing)
This financial planning templates landing page immediately tells the benefits (“organize, analyze, and plan your personal and business finances with ease.”)
It then shows you exactly what you’re getting, with an image of the spreadsheets.
“Abstract images, although more attractive and creative, haven’t helped us much,” says Young. “We tend to use images of the product itself. The impression I get is that users want to clearly see what they are going to get rather than nice imagery.”
How to Implement This Yourself
You’ll notice that the landing page design isn’t overly ornate. Simple designs can convert just as well (if not better) than more complex ones. And don’t neglect the copywriting.
“Copy actually matters a lot, not just design,” says Cyan Zhong, a HubSpot senior premium content strategist who writes copy for our entrepreneurial content.
“Since I‘ve been doing these landing pages, I’ve definitely started to pay more attention to how we describe the offer upfront because above the fold is more important,” says Zhong. “Sometimes people don’t even scroll down. So I try to be as conversational as possible and basically be as direct as possible.”
She recommends avoiding jargon, and instead, using straightforward language that shows what the visitor will get. Her team has found that including numbers and words that convey value is extremely effective.
“If we want to try and squeeze out a little more CVR lift,” adds Young, “I’ve found it helps to orient the copy to focus on the benefits first and the features second.”
I know not everyone is fortunate enough to have Cyan on their team, so if you don’t have dedicated writing support, we’ve got you covered. HubSpot created this free custom GPT that generates landing page copy for you.
And if you need help creating the entire landing page (including copy), check out HubSpot’s AI Landing Page Creator.
Pro tip: Stinnett’s best piece of advice for high-performing landing pages? Trust your data.
“It is the bane of being a marketer,” she says, “but we will test things or try new image styles or something, and I think it looks amazing — it hits our conversion rate in a negative way.”
That’s why it’s so crucial to run landing page split tests.
“Your creative instinct is amazing when you’re planning these tests and trying new ideas,” Stinnett tells me. But when your big idea doesn’t perform as well as expected? “You just have to let go of your pride and respond to what your clicks and conversions are telling you.”
Great Examples of Landing Page Design
4. Airbnb (Travel and Leisure)
This Airbnb landing page is a one-stop shop for visitors curious about where to book a holiday rental. It features several options like beachfronts, cabins, and amazing views.
Once a user clicks, they can easily view the potential home, read testimonials, and view the pricing. What’s even better is a user’s ability to select a date to book on the same page and convert on the spot if the info is convincing.
How to Implement This Yourself
AirBnB’s design style is clean and platform agnostic, which makes for a pleasant site for users on iOS and Android. Follow conventions on important elements like navigation, system iconography, contextual actions, and interactions for a similar experience.
5. Wix (SaaS: Web Development)
Wix has turned its landing page builder into a creative playground with a captivating digital illustration that follows you down the page. It’s not overwhelming or distracting — it’s carefully balanced with white space and clear text.
Wix’s use of design to emphasize certain touchpoints on the page. For instance, the mountain’s peak in the illustration points to the main CTA, encouraging visitors to get started.
How to Implement This Yourself
Explore your brand’s color palette and story. Make it reflect your mission and identity in an eye-catching way that differentiates yours from competitors. And if you need a guide, create a custom color palette for your brand here.
6. ExpressVPN (Digital Privacy and Security)
What do I love most about this landing page? It’s not what it has, but what it doesn’t — a navigation bar! By removing the navigation bar, ExpressVPN shines a spotlight on the primary CTA.
Why do we take an anti-navigation stance for landing pages? They distract visitors and lead them away from the intended action. Removing navigation links from landing pages can increase conversion rates.
How to Implement This Yourself
The choice to use a serif typeface speaks to ExpressVPN’s established trust and authority. Differentiate your brand from the trend of straight lines and rigid, sharp edges and try to find fluidity and warmth in your style.
7. Row House (Fitness)
Besides its sleek design, this landing page gets bonus points for the header that gives prospects a free first class.
I also like the copy, which speaks to both new and experienced fitness pros. What’s better is including access to a fitness community that can help keep customers accountable for their fitness goals.
How to Implement This Yourself
Row House focused its website design to be minimal and get people to sign up. When you design your own landing page, ditch a fussy design and focus on how you can turn prospects into customers quicker.
8. Codecademy (SaaS: Education)
I like this page because it’s simple in both copy and design.
The form on the page is simple and requires only an email address and password. Or, you can use your LinkedIn, Facebook, GitHub, or Google Plus login, shortening the conversion path even further.
The landing page also offers real-life success stories, testimonials, and other forms of social proof for visitors who need more information before creating an account. This helps make the potentially intimidating world of coding more approachable for beginners.
How to Implement This Yourself
Keep your landing page design centered on value. Let your webpage be more of a way to showcase your satisfied customers.
9. Sunbasket (Ecommerce: Food and Nutrition)
Sunbasket’s landing page ticks all the boxes by communicating its audience’s challenge in simple terms. People like me want an easy and convenient process in making meals.
I want the best quality food that’s organic. And I want my meals on autopilot. Sunbasket nails these, and that means my chance of becoming a customer is high.
How to Implement This Yourself
List the pain points of your audience and confirm you’ve answered them on your landing page. Doing this makes your audience feel seen, and this can boost your odds of converting them.
10. Curology (Beauty)
I’d argue that above the fold is the most important element of a landing page, alongside the CTA.
Curology’s top fold is clean, visually appealing, and to the point — and the copy is fewer than 50 characters long. Users immediately understand the offer and how it can benefit them.
Even if the brand is new to you, its message is loud and clear: Regardless of your skin issues, Curology has a custom solution for you.
How to Implement This Yourself
Make your landing page reflect how your customer will feel when they use your product. Soothing colors, a minimalist background, and a close-up of your product might be the pleasant impression that your audience is looking for.
11. Breather (Productivity: Co-working Space)
Here’s another example of clever, delightful design on a landing page.
As soon as you visit Breather.com, there’s an instant call to action: Indicate where you want to find a space. Plus, it uses location services to figure out where you are, providing instant options nearby.
I love how Breather uses simple, to-the-point copy to let the visitor know what the company does, followed immediately by the CTA to select a city.
The negative space and soothing color scheme also align with the product — essentially, room to breathe.
How to Implement This Yourself
You want to make customer signups as easy as possible. Place your CTA as a focal point and design your landing page in a way that guides users to click it.
12. Mailchimp (SaaS: Marketing)
For starters, check out the two sunny yellow calls to action — they are impossible to ignore.
Besides the color, this landing page gets a shoutout for its CTA placement. It displays a consistent CTA (“Start free trial” and “Get started”) and is highly visible on the page.
This is a solid strategy since the CTA operates as a gateway for converting clients. It should be available to visitors as they move down the page, not just once on the top fold.
How to Implement This Yourself
Soft colors are the modern norm, but that doesn’t mean your brand has to fall in line. Go against the grain like Mailchimp and make a bold color choice.
13. Paramount Plus (SaaS: Entertainment)
This landing page design has it all. It’s visually appealing, interactive, and offers scannable yet descriptive headers. Plus, the background makes each fold look slightly different, creating a captivating scrolling experience.
The landing page also features a repeatable CTA (“Sign In … ”) and several strategically-placed content offers, culminating in multiple touchpoints for visitors to convert.
How to Implement This Yourself
Don’t be afraid to place more than one CTA on your landing page. Space them out appropriately and even experiment with the wording to see which gets the most clicks.
14. CarMax (Automobile: Cars)
CarMax is ready to empower visitors to do their own research right on the landing page. It features a search bar that leads to a large database of cars and a calculator that allows visitors to estimate their ideal monthly budget.
It’s clear CarMax wants the buying or selling experience to be as painless as possible. By translating the company’s customer-centric approach on its landing page, CarMax effectively turns a universally dreaded event — purchasing a new car — into a straightforward process without gimmicks or barriers.
How to Implement This Yourself
Sometimes, you don’t need to do a lot of convincing on your landing page.
Instead of relying on text-heavy monologue or testimonials, present customers with a means to get the information they want first, and then get into the details as they explore your site.
Simple Landing Pages
15. Uber (Ride-sharing)
People are flooded with information online. This is why creating a skimmable landing page is essential — like this one from Uber.
It features a black-and-white color scheme, short and easily digestible sentences, and a simple call to action that leads to a signup form. The combination of these elements results in a professional and approachable page.
How to Implement This Yourself
If your product or service doesn’t target a specific or niche market, but instead a broad range of people, you should focus your web design on conveying a clear message over complicated design styles.
Anyone can use Uber, so you don’t want to drive any customers away.
16. Spotify (Ecommerce: Audio Streaming)
This landing page takes a dramatic detour from Spotify’s classic green and black colors — and perhaps that’s the point. It could be a way to signal to visitors that the page serves a different purpose from its other content.
Even though the landing page is relatively simple, the stark color contrast emphasizes the text and CTAs. To entice visitors even more, Spotify lists different pricing plans for its different audience segments.
How to Implement This Yourself
Incorporate some original graphic design elements into your landing page to add to the visuals. We’ve already discussed how important it is to display clear CTAs, but a visual indicator of what the product or service is like can further push prospects to convert.
17. Canva (SaaS: Design)
Sometimes, you need to admire a landing page for its attractive and straightforward design.
Similar to the example above, this one features an abundance of white space that accentuates the text and balances the bright colors throughout.
To seal the deal, the page ends with a FAQ section.
If you suspect visitors will have additional questions about your products or services, you may want to include a similar section too. It lets potential customers better understand what you’re trying to sell them, and sends a message that you’re open to questions.
How to Implement This Yourself
Canva incorporates its product as a part of its landing page design and so can you. If you want people to see the product range or capabilities of your service, show them upfront.
Product Landing Pages
18. Mooala (Ecommerce: Food)
Playful isn‘t usually the first word that comes to mind when you think of dairy-free milk, but Mooala’s bright and colorful landing page is exactly that.
This example illustrates how you can embrace simplicity while using relatively bold, striking colors to highlight important headers and CTAs.
To pull this off, stick with colors that correspond with your brand while also capturing the attention of visitors.
How to Implement This Yourself
Mooala uses earth tones intentionally. There’s an added layer of trust when your product/site design looks trustworthy, and for an organic product line, earthy tones add to that motif.
19. Nauto (Shipping)
When writing website copy for a product or service, a helpful rule of thumb is to expand on the benefits rather than the features. Such advice also applies to writing landing pages.
For example, instead of bombarding visitors with technical information, Nauto, a fleet safety platform, chooses to highlight its benefits with clear and engaging copy (“Your roadmap for improving fleet safety”). In doing so, Nauto makes its content offer more appealing.
How to Implement This Yourself
Focus your landing page on what your product or service can do for the people who come across it. They need to know how it will improve their lives or processes, not the specs or minute details.
20. Rover (Pets)
Putting your pets in the care of another person can be nerve-wracking. Which is why Rover, an on-demand pet care service, leans on social proof to build trust with visitors.
The landing page includes testimonials from real clients and copy about its “Rover Guarantee” and 24/7 support. Of course, the cute pictures of animals help too.
How to Implement This Yourself
Rover knows what its customer base is visiting its website for, and that’s to easily book pet services. When you think about what your customer base is trying to accomplish, meet them with a solution as soon as they get to your landing page.
21. Gong.io (SaaS: Call Recording)
There are many intelligence platforms on the market, and Gong knows that. So how did it make its landing page stand out? By calling itself an AI platform and using social proof of 4,000+ customers to show that the platform works.
Gong is a revenue intelligence platform, and when you go into the site, you may be curious to know what all that means — you may want to see conversion analytics, sales training capabilities, or more, depending on your business.
Gong solves that need on its landing page by displaying messages such as, “Engage customers, forecast accurately, and improve team productivity, all in one revenue intelligence platform.”
And to make it even more convincing, Gong adds lots of review ratings it’s received from third-party websites. This adds more credibility to the platform and can spur prospects to demo the software.
How to Implement This Yourself
Try out an interactive landing page. Look at different themes or code that can move automatically or with the viewer as they scroll your site to reveal more interesting and positive information about your product or service.
Webinar Landing Page Examples
22. Gartner (Consulting)
The headline of this webinar landing page made me lean forward.
First, it focuses on the trending issue of AI and its role in the future of work. But most remarkably, the topic is contrarian. Experts say AI lacks empathy. So, the notion that AI could be “your most human-centric leader” is intriguing.
Note that Gartner doesn’t claim AI is human-centric. The webinar’s description reveals that its goal is to show how AI can augment, not replace, workplace leaders. This theme is common in conversations around the “AI and future of work” topic.
However, by crafting the topic in a thought-provoking way, Gartner effectively captures its audience’s attention without using clickbait.
How to Implement This Yourself
According to a 2021 BrightTALK report, your webinar topic has the greatest impact on registration and attendance. So, getting it right is crucial.
Choose a topic relevant to your target audience’s needs and goals. You can attract more interest by selecting trending topics or approaching the subject from a contrarian angle.
What I like: Gartner’s signup form is conspicuous and short, requiring email only. Per our survey of 101 U.S-based marketers and advertisers, 30.7% believe four form questions are ideal for maximum conversions. However, we believe there’s no one-size-fits-all for the number of questions to ask on your landing page form.
My recommendation? Only request information that you absolutely need from visitors.
23. Convertcart (SaaS: Marketing)
This webinar landing page also nails its webinar topic. Audiences prefer real-life experiences over textbook knowledge. So, the case study format of the webinar is appealing.
Learning email secrets gathered from other successful ecommerce businesses will likely interest other ecommerce business owners. I’d wager that a different headline, like “Effective Email Strategies for a Successful Ecommerce Business,” could have a lower conversion rate.
How to Implement This Yourself
The landing page copy states that Convertcart studied emails of 500+ e-commerce brands to uncover the secrets they shared. You, too, can find valuable insights by auditing your audience insights, interviewing your most successful customers, or just conducting a research study.
24. Calendly (SaaS: Scheduling Automation)
In my experience, most webinar landing pages present the webinar details using text-based copy. But here, Calendly used a 43-second video. This move is smart, given the growing popularity of video marketing.
I also like that they partnered with an SME — sales educator Morgan J. Ingram — for the webinar and promo video. This partnership signals Calendly’s commitment to addressing customer pain points, potentially boosting webinar lead conversions.
Ingram’s experience includes training at Salesforce, Google, Slack, and other high-growth startups. His presence in the video will attract sales professionals who are familiar with his work.
How to Implement This Yourself
Consider featuring a video promo on your webinar landing page. Bonus points if you can collaborate with an SME or an influencer.
Course Landing Page Examples
25. Radical Design Course by Jack McDade (Design)
If you wanted to take a design course, your first question would probably be, “Is this designer worth learning from?” McDade instantly shows his expertise by using a landing page that stands out for its unique, retro-style design.
I like the insights I get about the course creator’s personality, thanks to the personality-infused video sales letter and copy.
How to Implement This Yourself
Everyone appreciates beauty. Thankfully, you can create an attractive course landing page using drag-and-drop builders like HubSpot. You don’t need a design or technical background.
For course creators, your unique personality is one of your strongest differentiators. So, let your personality shine through your landing page. It makes your copy more engaging.
26. Part-Time YouTuber Academy by Ali Abdaal (Video)
This landing page excels in several areas. First, the title “Part-Time YouTuber Academy” directly addresses a common concern of new creators: “I don’t have time to make videos.”
As expected from a YouTube content creation course, the page features a compelling sales video from Abdaal.
However, it also includes reviews from successful students and popular creators like Tiage Forte, author of the Wall Street Journal bestseller Building a Second Brain, and Chris Williamson, host of the popular “Morden Wisdom” podcast.
I love that all the testimonial videos were recorded in high resolution. I’ve seen course pages from well-known creators with low-resolution video reviews, which weaken the impact of the testimonials and their brand. We know this landing page converts well because Abdaal reported earning $2.5 million in course sales in 2023.
How to Implement This Yourself
The right course name can make the difference between a high and low-converting landing page, so choose one that makes a solid first impression on your audience.
Additionally, details like the resolution of testimonial videos might seem minor, but they matter. Ensure every element of your landing page reflects careful craftsmanship.
27. Freelancing School by Joanna Weibe (Copywriting)
Joanna Wiebe is a highly respected and experienced copywriter, and she shows her skills on this landing page. The headline appeals to readers’ emotions by addressing a common aspiration among freelance writers: earning six figures.
Rather than simply saying, “I can help you achieve that dream,” she takes an authoritative stance, challenging readers to leverage her resources to achieve their dreams. This authoritative tone continues in her video sales letter.
The landing page also features other experts like Jillian Smith, Aaron Orendorff, and Jesse Gernigin as instructors. Collaborating with these marketing veterans builds trust and increases the likelihood of conversion.
How to Implement This Yourself
Don’t shy away from using an authoritative tone in your landing page copy.
Potential customers need to be convinced of your competence, so confidently list your achievements and collaborate with other experts to build trust.
An authoritative tone, balanced with empathy, can help persuade and engage your audience.
28. Notion Mastery by Marie Poulin (Project Management)
Notion is an increasingly popular and versatile tool that combines project management, knowledge management, and collaboration tools into a single software platform.
Poulin describes her course as “the world’s best Notion training.” This claim triggered my BS instinct and made me think, “Anyone can say that.” I wanted proof.
Fortunately, she shared feedback from Notion Founder Ivan Zhao that completely solidified her claim. Ivan described her as a world-class Notion expert who’s able to do with Notion things that are beyond his imagination. In Zhao’s words, Poulin’s skill “blew our minds.” I was ready to pull out my credit card at this point.
How to Implement This Yourself
Landing pages often make big claims but fail to justify them. Without evidence, these claims can come across as empty promises.
Thanks to unethical marketers, buyers have learned that some people would say anything to make a sale. Your audience wants to believe you, but they need proof. So, always provide evidence to back up your big claims.
B2B Landing Page Examples
29. Survicate (SaaS)
Survicate nailed its messaging. Without scrolling past the hero section, I completely understood Survicate’s use case and value proposition.
The pre-headline, “Effortless Survey Software,” clearly shows the product category. The personality-infused headline and bullet points effectively communicate the company’s value proposition. It further reinforces this message with images of common survey types on its platform.
How to Implement This Yourself
B2B copy often lacks personality, which is unfortunate because everyone appreciates a bit of fun. Brainstorm opportunities to infuse personality in your messaging without coming off as unprofessional.
Pro tip: Ask yourself, “How would a delighted customer describe our product without corporate jargon?”
30. Plus Docs (SaaS)
This landing page headline tells us what Plus Docs does, but it goes further by demonstrating the product’s use cases with a 5-minute video.
SaaS tools rarely include a demo video on their homepage. They usually place it in their help center or YouTube channel. Including a demo on the homepage shows that Plus Docs has thoughtfully considered the questions site visitors may have.
How to Implement This Yourself
There’s no one-size-fits-all formula for creating an effective landing page.
However, the right mindset is crucial. Ask yourself, “Does this landing page address the common questions readers will have?” Don’t hesitate to adopt relatively uncommon practices if they help answer these questions.
31. Hack the Box (Cybersecurity)
Though this landing page is in an unfamiliar niche, it took me less than 15 seconds to understand it’s a cybersecurity company.
The headline, “Cyber Performance Center,” seemed vague at first, but as I scrolled down, I realized it provides security training to individuals and organizations.
I like how Hack the Box promoted its event — Business CTF 2024 — near the top of the landing page in a non-distracting way.
Further down, it included a quote to highlight the necessity of its service: “50% and more of significant cyber incidents are caused by a lack of skills or human failure.” This quote would be more compelling if it cited the source.
How to Implement This Yourself
Ensure your headline passes the grunt test. Within five seconds of landing on your site, visitors should know what you offer, how it will improve their lives, and how to take the next step: purchase.
Membership Landing Page Examples
32. Exitfiveby Dave Gerhardt (Community: Marketing)
I love the design of this landing page. It uses interactive animations to create an immersive experience for visitors. The membership benefit is also clear: access to proven knowledge to succeed in B2B marketing.
The community’s founder, Dave Gerhardt, was VP of Marketing at Drift, leading the company to a $1B+ valuation. He was also CMO at Privy, a brand that was acquired for $100M+. So, Dave has the credentials to match Exit Five’s promise.
However, he makes it risk-free to join by offering a 7-day free trial.
How to Implement This Yourself
Simple landing pages built using drag-and-drop builders are sufficient. However, if your budget can accommodate it, consider investing in an exceptional landing page. It’s an effective way to stand out.
33. Pavilion (Community: Marketing)
This landing page design is nice and vibrant. I like how the headline gets the spotlight on this landing page. Also, the text-light hero section helps to reduce the probability of overwhelm. The page remains scannable as you scroll down.
How to Implement This Yourself
Leonardo Da Vinci asserted that “simplicity is the ultimate sophistication.” Antoine de Saint-Exupéry also said, “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” The lesson? Be rigorous about ensuring your landing page contains no unnecessary parts. Simplicity sells.
Newsletter Landing Page Examples
34. Justin Welsh (Marketing)
Justin Welsh is one of the world’s foremost authorities on solopreneurship, and I love how he frontloads his authority on this landing page.
While landing pages typically place testimonials in the middle or near the bottom, Welsh features endorsements from well-known entrepreneurs like Dan Go, Sahil Bloom, and Dan Koe right in the hero section.
His hero section also highlights his impressive readership of 215K+ people. I appreciate that Welsh shares the estimated reading time for his newsletters. With so many unread emails, knowing his emails take less than four minutes per week to read makes it easier for me to commit.
Additionally, he includes links to previous issues, allowing visitors to sample the emails before subscribing.
How to Implement This Yourself
Third-party reviews are powerful. If you have testimonials from notable people, feature them prominently on your landing page rather than near the bottom.
Additionally, find creative ways to establish your expertise and address your target audience’s common objections right from the start.
35. The Gist (Sports)
I hadn’t heard of The Gist until recently, but its 900K+ subscriber count is huge social proof. This large following suggests an established reputation, making me more attentive to its offer.
It further strengthened its credibility by adding, “As seen in Forbes, TechCrunch.” These efforts are essential because people want news from credible sources. True to its name, The Gist’s landing page content is snackable — the entire page fits my screen, so I didn’t have to scroll.
How to Implement This Yourself
As mentioned earlier, ensure your landing page addresses your target audience’s biggest objections. Also, strive to frontload this information and keep it brief.
36. 3-2-1 Newsletter by James Clear (Self-improvement)
James Clear makes a bold claim, describing his newsletter as “the most wisdom per word of any newsletter on the web.” But I’m inclined to believe his claim since I know he authored Atomic Habits, a book that’s sold over 15 million copies as of 2023.
Plus, self-improvement newsletters with three million+ subscribers are rare. So even if a page visitor were unaware of his success as an author, that social proof could spur them to subscribe.
Clear’s landing page also features past issues of the newsletter so visitors can scan it and determine if it’s worth their time.
How to Implement This Yourself
Many authorities avoid taking a stance because they don’t want to seem cocky.
But true authorities don’t (or shouldn’t) hedge. Like Joanna Weibe, Maurie Poulin, and Justin Welsh in the examples above, confidently brag on your landing page … within reason.
Your best customers will find this confidence attractive, not repulsive.
Ready to build your landing page?
Whether you’re using a landing page template or building one from scratch, it’s essential to keep these best practices top of mind. And remember to test your landing pages to improve their effectiveness.
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